Building a Brighter, Substance-Free Wisconsin

Every day, substance use impacts families, friendships, and futures across Wisconsin. We believe in the power of prevention—because every person who never starts is a victory.

Empower Through Education

We don’t just teach; we empower. Through evidence-based education, we equip youth and young adults with the knowledge to make healthy choices. Our goal? A generation that says “no” not out of fear, but out of understanding.

Join Us —Because Prevention is Personal
  • For Youth: Lead by example. Your choices influence peers.
  • For Parents: Start conversations early and often.
  • For Educators: We offer training to boost your impact.
  • For Everyone: Support our events, share our message.

Wisconsin’s health isn’t just statistics; it’s people. Our substance use prevention team is not just preventing use—we’re promoting life. A life where every individual, family, and community thrive.

Substance Use Prevention Contacts

  • Jodie Sorenson

    Prevention Program Coordinator

    920-652-0238 x109

  • Emily Longmeyer-Wolf

    Social Worker, Prevention Program Coordinator

    920-652-0238 x107

Community-Driven Initiatives

Together, these coalitions aren’t just programs—they’re platforms where leaders rise.

Everyone living longer, better.

This coalition is a group of community members who have been impacted by or are concerned about substance use and want to improve our community’s quality of life. The coalition members work together on strategies to help prevent young people from ever trying or misusing substances.

Mission: Create a safe and healthy environment for youth with reduced access to substances and increased positive connections.

Vision: Everyone living longer, better.

Stategic Prevention Framework

HMC-SUP follows the Strategic Prevention Framework to build and sustain coalition work. For effective change, the coalition utilizes CADCA’s Seven Strategies for Effective Community Change which include:
  • Providing information
  • Enhancing skills
  • Providing support
  • Enhancing barriers/reducing access
  • Changing consequences
  • Changing physical design
  • Modifying/developing policies

Established in 2007 under the Wisconsin Department of Health Services/Bureau of Prevention, Treatment, and Recovery, the Alliance for Wisconsin Youth (AWY) is dedicated to support local coalitions build their capacity and reduce substance misuse. AWY Coalition Members benefit from the assistance of FIVE Regional Prevention Centers (RPCs), with our organization serving as the Northeastern and Southern RPC.

The Five Regional Prevention Centers are contracted to support coalitions within those regions with providing networking opportunities, trainings, and resources tailored to the needs of their respective regions. The approach to delivering these resources varies based on the discretion of each RPC.

Through the Northeastern and Southern RPC, we have developed the awycoalitionconnection.org website to provide updated information, networking, trainings, and resources through a member’s only portal. Membership is FREE.

This program is funded by the Wisconsin Commercial Tobacco Prevention and Treatment Program, Division of Public Health, Wisconsin Department of Health Services.

The Wisconsin Commercial Tobacco Prevention and Treatment Program is dedicated to reducing the burden of commercial tobacco and nicotine on Wisconsin’s people and communities. We invite you to learn more and get involved.

The statewide WI Wins campaign uses a science-based strategy to decrease youth access to tobacco products and help retailers avoid fines. The Wisconsin Department of Health Services contracts with local partners to conduct investigations, retailer education and training, media outreach, and community education.

Our goal – WI Wins uses positive reinforcement to create healthier communities by congratulating clerks who don’t sell tobacco to youth and educating those who do.

Beyond Substances: A Holistic Approach

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News

  • SPOTLIGHT: Dakota Richardson – Marketing Youth Apprentice at NEWAHEC

    At Northeastern Wisconsin Area Health Education Center (NEWAHEC), we're proud to partner with CESA 6's Youth Apprenticeship (YA) Program, offering high school juniors and [...]

  • Better Together: Housing as a Foundation for Recovery

    As the final expert presentation in our Community Health Immersion's exploration of Navigating Pathways to Recovery: Addressing Substance Use with Healing and Resilience, Alex [...]

  • Better Together: Manitowoc County Drug Court Program – Where Healing Meets Justice

    "I haven't met one person who wants to be an addict. That's not the goal of any person I've met." — Judge Robert Dewane [...]

  • Better Together: Connection as the Heart of Recovery at Lighthouse Recovery Community Center 

    The opposite of addiction isn't sobriety. It's connection.  In the warm, welcoming glow of Lighthouse Recovery Community Center’s (LRCC) Tuesday Family Dinner, this truth [...]

  • Better Together: Overcoming Barriers to Evidence-Based Recovery Treatment 

    The path to recovery isn't a straight line. It’s a winding road with unexpected turns, sudden stops, and occasional U-turns. Like any journey worth [...]

  • Better Together: Finding Freedom Through Self-Love and Service

    During Northeastern Wisconsin AHEC's recent Community Health Immersion (CHI) event, nine healthcare students gathered to learn how lived experiences shape our understanding of addiction [...]

  • Better Together: Bridging Gaps in Recovery Care Through Innovation and Compassion

    During Substance Use Disorder Treatment Month, Rogers Behavioral Health demonstrated why they’re leaders in transforming mental health and recovery care. As part of our [...]

  • Better Together: Healing Through Trauma-Informed Yoga

    Introduction: The Journey Begins with a Breath  In the journey toward recovery, sometimes the most profound healing begins with a single breath. This truth [...]

  • Better Together: Finding Freedom Through Person-Centered Recovery Support

    "There's no linear recovery plan that works for everyone." These powerful words from Cody Richards, MSW, APSW, CSAC, CCHP, resonated deeply with our Wisconsin [...]

  • Better Together: Creating Healthier Communities Through Prevention 

    The Power of the Pond: A Metaphor for Community Wellness  Picture a tranquil pond at dawn, its surface shimmering with the first light, frogs [...]

  • Better Together: Law Enforcement’s Role in Supporting Community Recovery 

    When we think about substance use response in our communities, we often picture healthcare environments— emergency departments, doctors’ offices, or treatment centers. Yet for [...]

  • Better Together: Wisconsin AHEC Scholars Navigate Pathways to Recovery

    In the heart of Wisconsin's winter, something extraordinary happened. Nine aspiring healthcare professionals gathered for three transformative days, beginning an exploration that would expand [...]

  • Better Together: A Year of Impact and Innovation in 2024

    As we reflect on 2024, one word captures the essence of our work at Northeastern Wisconsin Area Health Education Center (NEWAHEC): connection. From our [...]

  • Better Together: Building a Healthier Community Through Wisconsin Wins

    In Manitowoc County, we’re celebrating a significant milestone in youth tobacco prevention: 98% compliance in the second round of 2024 Wisconsin Wins (WI Wins) [...]

  • Better Together with Cody Richards, APSW, CSAC, CCHP

    Better Together with Cody Richards, APSW, CSAC, CCHP Written By Brinn Holschbach, Prevention Program Support  Cody Richards: A Journey of Education and Dedication Cody [...]

  • Lakeshore Balloon Glow: A Safe, Family-Friendly Event Powered by HMC-SUP’s Festival Toolkits

    In preparation for the upcoming Lakeshore Balloon Glow, our intern Brinn Holschbach and youth apprentice Dakota Richardson sat down with Erika Christel from Visit [...]

  • WBAY Festival Toolkits feature with Kristyn Allen

    Exciting News: our Substance Use Prevention Team’s Festival Toolkits, offered through the Healthiest Manitowoc County’s Substance Use Prevention Coalition, were featured on WBAY TV-2 [...]

  • CDC’s Smoking and Health (OSH) presentation to Roncalli Middle School

    January 25, when the Healthiest Manitowoc County-Substance Use Prevention Coalition presented the CDC’s Smoking and Health (OSH) presentation to Roncalli Middle School Students (fifth [...]